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An advert by Kim Kardashian eating a plant-based meat alternative has backfired as fans have accused her of not eating the food and even describing it as delicious.

She posted the video on Instagram and wrote “I’m so inspired by @beyondmeat’s mission and excited to share their delicious plant-based products with all of you as their ‘Chief Taste Consultant,”.

Kim seemed to be enjoying the food as she said in the video, “I’ve stepped in to help with my greatest asset…my taste.”

However, fans have spotted that the video was edited as it showed that the camera was cut just when she was about to put the food in her mouth and smartly resumed with Kim chewing the food.

Fans took to the post’s comment section to blow cover of her smart move, here are some of the comments.